The Importance of Keratin Treatments

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Young woman with hand in hair

This smoothing treatment is making waves across the nation as more and more women are unlocking its revolutionary results. But what exactly is a keratin treatment and is it right for you? If you haven’t already heard, keratin is a naturally occurring protein that protects hair from stress and damage. However, it deteriorates with age and chemical treatments leaving hair looking fried and frizzy. Applying a keratin treatment leaves hair smoother, shinier, and virtually frizz-free, even in the most humid of conditions. Fulfilling every Florida girl’s wildest dreams, this semi-permanent treatment will save you time blow-drying and styling for weeks or months, depending on the treatment you select.

Before scheduling your appointment, plan a consultation with our stylists. Pricing differs per person based on hair type and length. Something else to keep in mind: treatments can affect tonality of hair color, especially in blondes, so just be sure to communicate with your stylist when finding the best formula for you. Once your appointment is booked, you can expect a number of relaxing, clarifying shampoos and towel dry before the solution is applied. After air-drying for about 20 minutes, our stylists will seal in the treatment with a blow out and flat iron. There are two options when it comes to keratin treatments: the express will last approximately 6 to 8 weeks, while a full treatment will last between 6 and 8 months.

To ensure the treatments lasting effects, the 24 to 72 hours post-treatment are crucial. Our stylists will go over a specific timeline and needs for your hair, but generally you should avoid washing your hair for up to three days after your treatment, so invest in a dry shampoo. Once you are able to wash your hair again, be sure to use the sulfate-free shampoo our stylists will send home with you. Products containing sulfate and sodium chloride are harsh on keratin and might strip your hair of the smoothing effect prematurely, so talk with our stylists about any products you use regularly and substitutes if necessary. Similarly, for the first two to three days, avoid tying your hair back in any kind of clip or hair tie and any use of curling irons. Basically, anything that can leave a dent in your hair will, so it’s better to just avoid it.

If you spend most of your mornings blow drying and straightening your hair, a keratin treatment could do wonders in saving time and keeping your hair straight all day long. Schedule a consultation with one of our stylists today and get on track for beautiful, frizz-free hair!

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